A “Wave” – a disturbance that travels through space and time, usually accompanied by the transfer of energy. Let’s take a simple example of three surfboarders on a beach. Catching the wave is the most essential step in the surfing process.
Surfboarder A goes in too early – the wave overtakes him and he is left behind.
Surfboarder B waits for too long for the wave to form – the wave engulfs him in its fury.
Surfboarder C catches the wave at the right time and the wave takes him safely ashore.
What significance does a wave have to our businesses? Wave travels and transfers energy from one point to another – waves cause disruptions. Technology is the strategic differentiator and technology waves can significantly change our business models – they will cause disruptions, but more importantly create huge business opportunities for our organizations if we can catch the wave.
Lessons for our business
- Pick the Right Wave – make sure its not a broken one
- Feel the Wave coming
- Prepare yourself to ride the wave
The Universe is made up of waves – it’s for us to tune in to the right frequency. And for people like us who depend on Technology to drive our businesses – collaboration is the key – collaboration amongst the business leaders, architects, project managers, developers, system integrators and testers.
Aptly named “Jazz” the collaborative open platform from Rational is the creating the Next Big Wave in ALM (Application Lifecycle Management) – CLM (Collaborative Lifecycle Management).
Ride the CLM Wave and see your business race to the shore at Software Universe 2011. Be there October 20th at the Renaissance Hotel Mumbai and catch the next big wave in ALM.
Happy Surfing!








